Expert Support is delighted to announce that high-tech marketing veteran Paul Carlstrom has joined the company as Director, Technical Marketing. In this role, Carlstrom will oversee the company’s technical marketing practice. This area of expertise is designed to help clients accelerate revenue growth with effective technology marketing content and messaging built upon Expert Support’s deep knowledge of how cutting-edge technology delivers measurable ROI.
Clients can leverage track record of success
Prior to joining Expert Support, Carlstrom led content marketing for AI and software firewalls at Palo Alto Networks. In this role, he routinely beat pipeline goals through the creation and promotion of customer content throughout each stage of the buyer’s journey. His emphasis upon the importance of search ensured number one GEO and SEO placement for company products in the highly competitive network security market.
Previously, Carlstrom was Vice President of Strategy and Programs at the pioneering communications agency TDA Group. During his tenure there, Carlstrom led multi-channel award-winning content programs for clients such as Dell, IBM, Intuit, SAP, Siemens, and VMware and managed a large team of writers, editors, program managers, and business development professionals.
Carlstrom’s prior experience includes running marketing programs for e-commerce pioneers and substantial public relations work, including the massively successful relaunch of Tetris, one of the most recognizable and influential video games in the world. Additional experience includes journalism and ghostwriting.
Expertise accelerates AI-fueled communication
Prior to joining Expert Support, Carlstrom led content marketing for AI and software firewalls at Palo Alto Networks. In this role, he routinely beat pipeline goals through the creation and promotion of customer content throughout each stage of the buyer’s journey. His emphasis upon the importance of search ensured number one GEO and SEO placement for company products in the highly competitive network security market.
Previously, Carlstrom was Vice President of Strategy and Programs at the pioneering communications agency TDA Group. During his tenure there, Carlstrom led multi-channel award-winning content programs for clients such as Dell, IBM, Intuit, SAP, Siemens, and VMware and managed a large team of writers, editors, program managers, and business development professionals.
Carlstrom’s prior experience includes running marketing programs for e-commerce pioneers and substantial public relations work, including the massively successful relaunch of Tetris, one of the most recognizable and influential video games in the world. Additional experience includes journalism and ghostwriting.
Paul Gustafson, Expert Support’s CEO, explains why he is so bullish on Carlstrom’s addition to the company. “What stands out most is Paul’s ability to translate complex ideas into narratives that resonate with executives, practitioners, and customers alike.”
“Plus, Paul brings more than two decades of experience as a content strategist and marketing leader with Silicon Valley technology firms, integrated marketing agencies, and cybersecurity innovators,” says Gustafson.
For his part, Carlstrom is equally positive about joining Expert Support. “What excites me most is joining a team making the most of the tectonic shifts reshaping the technical documentation, UI, and content,” he says. “As AI redefines communication, Expert Support is ensuring accuracy through data, process, training and expertise.”
Visit us here to find out more about our technical marketing practice.
Expert Support helps technology companies make complex technical knowledge reliable and usable — for the people and AI systems that depend on it.