If you’ve ever wondered about the best way to organize content development teams within a large organization, this webinar is for you.
Explore Content Development Strategies
Zoomin Software invited Tom Johnson, industry blogger at I’d Rather Be Writing, and Paul Gustafson, President of Expert Support, to join Megan Gilhooly, Zoomin VP of Customer Experience, for a lively discussion about optimizing content development. The discussion included:
- The pros and cons of centralized and decentralized content development teams
- Trade-offs of each strategy
- Industry best practices for optimizing content development and producing exceptional customer experiences
The conversation revolved around relevant industry research that can help you make strategic decisions as you grow your content library. After viewing the webinar, you can download references, including:
- The complete webinar slide deck
- The eBook, Leveraging Your Product Content for Enterprise-Wide Impact
- The case study, How a Financial Services Company Unified Multiple Content Silos
- And more
Because this conversation was so fun and productive, it generated interesting follow-on discussions between the attendees. Be sure to share the link so that you can open up a dialogue within your own organization.
Check it out, and if you do, let us know what you think. We also invite you to sign up for our email list so we can let you know about important posts and updates. And as always, if you need help creating or improving your documentation, let us know.
Watch the webinar > | Contact Expert Support >
This webinar was hosted by Scott Abel as part of The Content Wrangler webinar series, one of the largest channels on the BrightTalk network.
Meet the Experts
Tom Johnson
Tom is a technical writer from San Jose, California who specializes in developer documentation. After graduating from Brigham Young University, he earned an MFA in literary nonfiction from Columbia University’s School of the Arts in New York City. His technical writing blog leans on his experience with Amazon and focuses on simplifying complexity. He writes about technical communications, Swagger and OpenAPI, agile development practices, and more.
Megan Gilhooly
Meagan is an achievement-driven Customer and Content Experience professional with more than 20 years of experience in technical and marketing content, change management, e-learning, and process development. She is formally educated in strategic management, organizational development, and process enhancement, and has found great success in turning dysfunctional communications teams into highly efficient content producers. Megan has proven abilities in team leadership, conflict mediation, and fostering positive corporate cultures while driving global content strategy through content architecture for self-service automation tools. Specialties include managing people and projects, mitigating conflict, developing process, marketing, technical writing, internal communications, operations
Paul Gustafson
Paul is a high-tech executive with broad experience and proven abilities in defining and leading effective technical communication initiatives. As President of Expert Support, Paul helps clients accelerate revenues, increase customer retention, encourage broad customer adoption of APIs, and reduce support costs through technical communication excellence.