Technology Marketing Writing

Selling complex technology-based products is a challenge. Expert Support helps marketers simplify complex offerings with marketing writing that emphasizes value propositions and articulate tangible benefits. Our approach delivers effective marketing assets that accelerate sales.

Crisp Messaging Leads to Great Marketing

By starting with a cohesive messaging platform that explains your technical message in terms your market understands, you can ensure that your external communication aligns with your internal reality. Creating such a platform requires a skilled writer who understands both technology solutions and business concerns, and is able to clearly and accurately articulate value propositions, supporting statements, taglines, copy blocks, and more. Your Expert Support writer will go one step further, to generate a product messaging guidebook (or product bible) that your product managers, business owners, executive team, sales, and marketing teams can use to orchestrate and clarify communications, both internally and externally. This evergreen document can amplify the thinking and expertise of your best people, and help align all your outreach for maximum impact.

Generate More Leads with Effective Campaign Assets

In today’s internet-driven world, technology buyers do most of their research online before ever speaking to your sales team. In fact, up to 90 percent of the B2B buying journey happens before the first contact with your company, and with the widespread move to online shopping, B2C is trending similarly. Technology marketing professionals understand the complex and competitive nature of the field, and they know that quality content, focused on the right audience, can make all the difference in attracting and closing new business. With Expert Support as your writing team or supporting your marketing department, you can create collateral that entices, educates, and excites your prospects as they evaluate your products.

Create Coordinated, Multi-channel Sales and Marketing Tools

Consistency in communication is critical to building customer confidence. You need all your collateral and written assets—from emails and social posts to long-form writing and product guides—to consistently present product information, messaging, and value propositions. Expert Support’s marketing writers create coordinated sales and marketing tools that unify your message across channels, focus on specific audiences, and drive leads through the sales funnel efficiently and effectively.

We Have Marketing Writing Experts Ready to Help

Social Media Posts and Advertisements

Whether your clicks are organic or paid, social media is a valuable tool for finding new prospects, connecting them with your community, and converting them into new customers. Use social content to stay top of mind and generate interest with eye-catching posts that are targeted to your audience.

Google Ads Copy

Google Ads writing requires an in-depth understanding of marketing, search engine optimization, and your customers and products. Our technology marketing writers can help you craft and tune your campaigns so you can lower CPC, increase conversions, and improve lead quality.

eBooks and Whitepapers

Thought leadership delivers value from the top of the funnel to the point of sale. From high-level concepts to down-in-the-weeds use cases, eBooks and whitepapers can help you lead prospects through the buyer’s journey while showcasing your company’s market expertise.

Customer Success Stories

Customer success stories are the most powerful tool for accelerating sales. Prospects buy products that are bought by people like them. As the most credible marketing content you can create, well-written stories quote real customers who extol their successes with your products. Let our marketing writing experts work with your customers to capture their successes and turn them into showcase pieces that highlight the real-world advantages of your solutions.

Blog Posts

Your blog reflects your industry expertise, builds credibility, and highlights your products and announcements. When updated consistently and SEO optimized, it can also serve as a valuable tool for capturing leads via web search. Don’t let your blog posting fall behind! Expert Support can provide you with marketing writers who optimize the time they spend with your team to keep your blog up to date. With as little as an hour per week of correspondence, plus a few edits, you can have an engaging, thriving blog that keeps customers coming back to your site.

Nurture Emails

Email remains one of the most effective ways to stay engaged with your customers. Whether you want to send regular newsletters, create an educational campaign for a new product, extend offers to existing or new customers, or create focused campaigns to nurture leads, you want to craft consistent, engaging emails that get opens and clicks. An Expert Support marketing writer can help you create enticing subject lines, write compelling copy, and add inviting calls to action that help keep your readers engaged and active with your brand.

Call Scripts, Battlecards, and More

Sales tools help your reps focus their message and stay true to your value propositions. Our marketing writers can create effective tools that help your sales reps address customer needs, combat objections, and simplify your competitive advantages. And with sales messaging that forms a cohesive story with your marketing collateral, you build customer trust and loyalty from the first sales call.

Have a Marketing Writing Project in Mind?

Call us to discuss your specific needs, and we’ll let you know how we can help.