Technical Communication with a Purpose

Game changer: Your product **is** your marketing

Recent changes in how technology-based products are sold have raised the importance of technical communications. Effective technical communications, namely onboarding, training, and documentation, are now crucial to making the sale. Not that long ago, most IT hardware and software was sold directly by company salespeople or by salespeople working for channel partners. Marketing agencies produced mountains of marketing collateral to…

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The next big thing – for me, you, and everyone else, too.

I am thrilled to announce that I’ve joined Expert Support Inc. as its new President. Expert Support is a professional services firm that provides technical communications expertise and support to a set of world-class clients here in Silicon Valley. I am excited to join Expert Support because of the considerable business benefits that become possible through excellence in technical communications….

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xs.com is now expertsupport.com

We are in the process of selling our xs.com domain name. In anticipation of the sale, we are moving our internet presence to expertsupport.com. That includes our website and our email addresses. If you have a link to a URL in the xs.com domain, it should work to simply change the URL to use expertsupport.com. For example, http://xs.com/services/ is now http://expertsupport.com/services/…

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Scam Alert – Unsolicited phone calls from “Expert Support”

We got the following message from a person who was a target of the scam. Someone from your company just called me & said your company was working on Windows’ clients whose computers were refusing patches & I was in danger of hacking. He wanted me to get on my computer so he could walk me through a fix. I…

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Expert Support Has Moved

We’ve had some big changes at Expert Support this month. After more than 20 years in our office at Old Mill Center, we have moved to 5150 El Camino Real, Suite D23, Los Altos, CA 94022. The building is on the corner of Rengstorff and El Camino. Moving day was Monday, January 25, 2016. Tuesday was unpacking day. We had…

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Check out WordRake

I signed up for the writing tips from WordRake a while ago. Even though the tips are written by a lawyer, they apply to human beings too. 🙂 Useful and entertaining. You can sign up to get the weekly tips via email at http://www.wordrake.com/writing-tips/.

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Paul Gustafson is Expert Support's new president. Learn more