Paul Gustafson

Effective technical writers interact with experts enough to gain the knowledge required to explain the technology, but they never overdo it.

Expert Support has been a part of the SVELC for many years. This group regularly convenes dozens of local innovation leaders who understand that engineering leadership is a strategic competency.

Do you want to land a job writing API documentation? Here’s how to get started.

When I mentioned I was reading this book at Expert Support the other day, it led to a discussion about what cephalopods can teach us about technical communications. Sound crazy? Well, bear with me here, it’s about learning and growth…

Efforts to restore trust with credible news organizations by focusing on the truth can also teach lessons for how technical communications can elevate culture.

Last week, Denny and I attended the Acrolinx Content Connections conference in Los Gatos. It was a great conference. While Google I/O and Microsoft Build garnered larger audiences, bigger crowds, and more media coverage, Content Connections 2018 was the place to be for anyone involved in technical communications. While still under the radar, this conference

When thinking about challenges facing our nation, our society, even our planet — I’m not convinced we need much more new technology to solve many of them. In fact, we may already have the technology we need to solve some of them. My last few posts have talked about the reasons why I joined Expert

Way back in 2012, Doc Searls wrote a prescient book called The Intention Economy: When Customers Take Charge. In this book, Searls foretells a plausible API-enabled world where the power of individuals rises and begins to balance the power of much larger organizations like banks, corporations, and governments. An interesting and hopeful read, Searls starts

Recent changes in how technology-based products are sold have raised the importance of technical communications. Effective technical communications, namely onboarding, training, and documentation, are now crucial to making the sale. Not that long ago, most IT hardware and software was sold directly by company salespeople or by salespeople working for channel partners. Marketing agencies produced

Here it is! The 2018 Expert Support Calendar!   Every holiday season, Expert Support creates a new calendar for our friends and colleagues around the world. To produce the calendar, we hold an annual company-wide contest where employees share their favorite photos, and from these, we choose one photo to inspire the design. This year,

I am thrilled to announce that I’ve joined Expert Support Inc. as its new President. Expert Support is a professional services firm that provides technical communications expertise and support to a set of world-class clients here in Silicon Valley. I am excited to join Expert Support because of the considerable business benefits that become possible