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Expert Support Technical Writer to present at STC Silicon Valley

One of our star writers, Aaron Redshaw, will be presenting this Monday, October 21st, at the Silicon Valley chapter of the Society for Technical Communications. Aaron’s going to be sharing his ideas for how writers should assemble and present professional portfolios. You can get additional details at the link below. Hope to see you there!

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Artificial Intelligence in Tech Doc? Yes. When? Now.

Last week, Denny and I attended the Acrolinx Content Connections conference in Los Gatos. It was a great conference. While Google I/O and Microsoft Build garnered larger audiences, bigger crowds, and more media coverage, Content Connections 2018 was the place to be for anyone involved in technical communications. While still under the radar, this conference

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Unleash the API economy

Way back in 2012, Doc Searls wrote a prescient book called The Intention Economy: When Customers Take Charge. In this book, Searls foretells a plausible API-enabled world where the power of individuals rises and begins to balance the power of much larger organizations like banks, corporations, and governments. An interesting and hopeful read, Searls starts

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Game Changer: Your Product **Is** Your Marketing

Recent changes in how technology-based products are sold have raised the importance of technical communications. Effective technical communications, namely onboarding, training, and documentation, are now crucial to making the sale. Not that long ago, most IT hardware and software was sold directly by company salespeople or by salespeople working for channel partners. Marketing agencies produced

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