Technical Communication with a Purpose

Unleash the API Economy

Way back in 2012, Doc Searls wrote a prescient book called The Intention Economy: When Customers Take Charge. In this book, Searls foretells a plausible API-enabled world where the power of individuals rises and begins to balance the power of much larger organizations like banks, corporations, and governments. An interesting and hopeful read, Searls starts Chapter 22 by quoting Craig…

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Game changer: Your product **is** your marketing

Recent changes in how technology-based products are sold have raised the importance of technical communications. Effective technical communications, namely onboarding, training, and documentation, are now crucial to making the sale. Not that long ago, most IT hardware and software was sold directly by company salespeople or by salespeople working for channel partners. Marketing agencies produced mountains of marketing collateral to…

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Quick and Easy Document Specifications

Technical documents have a purpose. If you don’t understand the purpose of a document before you start writing it, you may deliver the wrong document. A document specification (doc spec) should define your document before you have a chance to get into trouble.

Documentation as a Competitive Advantage – Hardware Products

You’re working on the release of your new software, hardware, widget, or other technical masterpiece, and realize that you need to include documentation in the package to get your customers started using your product. The question is, what role do you want the docs to play?

Documentation as a Competitive Advantage – Software Products

You’re working on the release of your new software, hardware, widget, or other technical masterpiece, and realize that you need to include some documentation in the package to get your customers started using your product. The question is, what role do you want the docs to play?

Estimating Software Documentation Projects 101

Oh my gosh, my meeting is in 30 minutes and I need a doc budget! The purpose of this article is to give you enough information about budgeting software documentation projects that you can quickly come up with a back-of-the-envelope estimate of the time and money required…

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