Technical Communication with a Purpose

Game changer: Your product **is** your marketing

Recent changes in how technology-based products are sold have raised the importance of technical communications. Effective technical communications, namely onboarding, training, and documentation, are now crucial to making the sale. Not that long ago, most IT hardware and software was sold directly by company salespeople or by salespeople working for channel partners. Marketing agencies produced mountains of marketing collateral to…

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The next big thing – for me, you, and everyone else, too.

I am thrilled to announce that I’ve joined Expert Support Inc. as its new President. Expert Support is a professional services firm that provides technical communications expertise and support to a set of world-class clients here in Silicon Valley. I am excited to join Expert Support because of the considerable business benefits that become possible through excellence in technical communications….

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Should You Outsource Documentation Development Offshore?

Some of our customers also moving their documentation efforts offshore. These offshore groups are direct competitors of ours, so we are obviously interested in how these projects are doing and what our customers’ experiences with the projects are like. Some preliminary results are in and we thought that we would share our observations with you.

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Paul Gustafson is Expert Support's new president. Learn more